Privacy Policy

Welcome to Rohra Group. We are a real estate development company based in Kolkata, West Bengal, India. We respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website (therohragroup.com) or interact with our advertisements and lead generation forms on platforms like Facebook and Instagram.

This policy is designed to comply with India’s Digital Personal Data Protection Act (DPDP Act, 2023) and meets the privacy requirements for Meta (Facebook/Instagram) Lead Ads.

1. Information We Collect

We collect personal information that you voluntarily provide to us when expressing interest in our residential properties. This collection happens through contact forms on our website and through Meta Lead Ads instant forms.

The personal data we collect may include:

• Full Name
• Phone Number
• Email Address
• Property requirements, budget preferences, and location interests

2. How We Use Your Data

We use the information we collect strictly for business and customer service purposes. Specifically, we use your data to:

• Respond to your residential property inquiries.
• Follow up with you regarding your interest via phone calls, email, and WhatsApp messages.
• Share relevant property brochures, pricing, and project updates.
• Manage and track sales leads internally using our Customer Relationship Management (CRM) systems.

3. Lead Generation and Third-Party Integrations

To efficiently manage inquiries generated through our marketing campaigns, we use third-party tools to securely transfer and store your data:

• Meta (Facebook/Instagram) Lead Ads: When you submit your information through an ad on Facebook or Instagram, that data is shared with us to fulfill your request.
• Automated Integrations: We utilize Meta’s Conversions API and secure webhooks to seamlessly transfer lead data from social media platforms directly into our internal Google Sheets and CRM databases for prompt follow-up.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve user experience and analyze website traffic.

• Web Analytics: We use standard analytics tools to understand how visitors interact with our site.
• Meta Pixel: We may use the Meta Pixel on our website to measure the effectiveness of our advertising campaigns, understand user actions on our site, and deliver more relevant ads to you on Meta platforms. You can adjust your ad preferences directly within your Facebook or Instagram account settings.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties.

Your information is only shared internally with our authorized sales and support teams, or with trusted third-party service providers (such as secure CRM platforms or hosting services) who assist us in operating our business. These service providers are bound by strict confidentiality agreements and may only use your data to perform services on our behalf.

6. Data Retention

We retain your personal data only for as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy. For active inquiries and interested buyers, we maintain this data on an ongoing basis to provide continuous support and updates. If you choose to opt out or request deletion, we will remove your data, subject to any legal obligations to retain specific records.

7. Your Rights Under the DPDP Act, 2023

In accordance with the Digital Personal Data Protection Act, 2023 of India, you have specific rights regarding your personal data:

• Right to Access: You can request confirmation of whether we are processing your personal data and ask for a summary of the data we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate, misleading, or incomplete personal data.
• Right to Erasure (Deletion): You can request the deletion of your personal data when it is no longer necessary for the purpose it was collected, or if you withdraw your consent.
• Right to Grievance Redressal: You have the right to register a grievance with us regarding the processing of your data.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact our privacy team:

• Email: rohragroup.sales@gmail.com
• Address: Rohra Group, Kolkata, West Bengal, India
• Website: therohragroup.com